I am a marketing professional with 6 years in the bicycle industry. I started as a bike commuter and bike messenger during my time as a student at the Massachusetts College of Art and Design in Boston before returning to my hometown of New York City and embarking on a career in bicycle retail. With a keen eye for design and aesthetics, passion for community, and luxury sales expertise, I quickly became a trusted resource for all things bikes. I am currently pursuing marketing roles based out of Los Angeles to help brands communicate their stories and connect with the hearts of their audiences.
I am a marketing professional with 6 years in the bicycle industry. I started as a bike commuter and bike messenger during my time as a student at the Massachusetts College of Art and Design in Boston before returning to my hometown of New York City and embarking on a career in bicycle retail. With a keen eye for design and aesthetics, passion for community, and luxury sales expertise, I quickly became a trusted resource for all things bikes. I am currently pursuing marketing roles based out of Los Angeles to help brands communicate their stories and connect with the hearts of their audiences.
HILLTOP NYC BICYCLES
SUPERVISOR
• Led inventory management and product forecasting to answer to clientele needs.
• Implemented visual merchandising standards and led product display changes and installations.
• Developed lasting relationships with local organizations and coordinated community events to enrich the experiences of our riders.
• Managed social media content schedule production to launch new hero products and shop events, consistently engaging customers and audiences outside of the physical retail space.
• Collaborated with relevant brand partners to cross-promote product launches.
• Worked with digital marketing team to establish the standard for national owned-retail social media content.
• Trained and educated shop staff to ensure consistent knowledge of product assortment.