I am a marketing professional with 6 years in the bicycle industry. I started as a bike commuter and bike messenger during my time as a student at the Massachusetts College of Art and Design in Boston before returning to my hometown of New York City and embarking on a career in bicycle retail. With a keen eye for design and aesthetics, passion for community, and luxury sales expertise, I quickly became a trusted resource for all things bikes. I am currently pursuing marketing roles based out of Los Angeles to help brands communicate their stories and connect with the hearts of their audiences.
I am a marketing professional with 6 years in the bicycle industry. I started as a bike commuter and bike messenger during my time as a student at the Massachusetts College of Art and Design in Boston before returning to my hometown of New York City and embarking on a career in bicycle retail. With a keen eye for design and aesthetics, passion for community, and luxury sales expertise, I quickly became a trusted resource for all things bikes. I am currently pursuing marketing roles based out of Los Angeles to help brands communicate their stories and connect with the hearts of their audiences.
SOUTHERN CALIFORNIA
COMMUNITY COORDINATOR
• Hosted demos, group rides, and brand experiences, bringing a direct-to-consumer product line-up to the heart of the community and into the hands of the riders.
• Liased between customers and relevant service and warranty departments to provide exceptional customer support prior to and post purchase.
• Devised detailed operating plans, encompassing but not limited to, managing workback schedules, venue alignment, and cost-analysis of budgets from inception through wrap up.
• Collaborated with digital product managers to organize promotional channels.
• Activated regional athlete ambassador engagement and reported monthly recaps of team operations to directors and C-suite stakeholders.
• Crafted consistent copy and language for event promotion and description.
• Maintained relevant online social media channels to drive engagement forward.
• Executed partnerships with local businesses to diversify consumer base and reach.